Monday, January 16, 2012

(capsule) A/W 2012 NY Men's Day 1

"(capsule) is the fashion and lifestyle trade event that fuses the best high-end contemporary brands, directional independent designers and super premium street wear labels. Presenting a highly-edited assemblage of collections from around the world, (capsule) reflects the look of the new consumer and presents a fresh approach to the fashion tradeshow.

(capsule) delivers the perfect dose of progressive style and borrows inspiration from today's mash-up culture. From high to low, bold to subtle, impulsive to thoughtful; the beauty is in the mix. Constant across all (capsule) participants is a premium level of ideas, overall aesthetic, styling, fit, design and brand messaging. Only the world's most innovative and sought-after brands are invited to participate."-

Monday, January 9, 2012

Recap: Mystique 2012 Le Cirque

Mystique 2012 Le Cirque NYE



  1. A fascinating aura of mystery, awe, and power surrounding someone or something.
  2. An air of secrecy surrounding a particular activity or subject that makes it impressive or baffling to those without specialized knowledge.
Styling concepts and inspirations evolved from three concepts: Circus characters, Mystical Creatures, and Avant Garde Fashion. Our main vision was to entertain the guests. Having a partnership with Costume Rental definitely allowed us to be more than creative. We pushed the envelope, wanting to give our guests shock factor using the wits of Le Cirque and to embody the definition of mystique. We didn't want something everyone would get at a "normal" runway or fashion show. And we definitely had fun with this one! Enjoy the photos!

Ring Master

 Dare Devil
Tight Rope



Bearded Lady



Mystical Creatures
Yellow Creature

Blue Creature

Dark Creature

Black Bird



 Samba Dancer

McQueen Inspired

Final Walk

Photographer- Ed Neaton of City Pages
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Abominable Snowman 



Photographer- Adam Warner of
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Darth Vadar



Runway styled by Secrets Fashion Agency 
Models provided by Ignite Models
Hair/Makeup- Rocco Altolbelli
Costume partnership- Costume Rental (
Accessories Sponsors- Aldo Shoes (Mall of America), MJAT, Inspire by Gaochen and Nonmala, YKH, and Fringe Boutique.

Sunday, January 8, 2012

Thursday, January 5, 2012

Recap: Last Night Famous

We made sure to end 2011 the right way. We partnered with our client Joan Erakit, (the genius behind Last Night Famous), DJ So Gold of Wants VS Needs, DJ Ken Hannigan of Anthem Heart, and Honey Lounge. Needless to say, everyone in attendance at Last Night Famous was most definitely stylish and good looking! Enjoy the photos from the event below, until next time kids!

Photographer- Brad Ogbonna
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Last Night Famous Take 2...
Photographer Jared Kocka of City Pages
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DJ Ken Hannigan of Anthem Heart

DJ So Gold of Wants vs Needs 

Monday, January 2, 2012


We ended the year with a great deal of dedication and team work.
Prior to our engagement with Mystique Le Cirque 2012 NYE event presented by Ignite Models Inc., unforeseen circumstances plowed us--yet only drove us to became even more ambitious with our end of the year projects; with just two months to conceptualize and prepare for our runway segment in Mystique, we also agreed to partake in an upcoming music video with John Marc at a holiday event held at Fringe Boutique--and a pre-NYE dance party, better known as Last Night Famous. We had our projects set for us and was determined to end the year even stronger than how we began.

Hardwork, Smartwork, Allwork all rely on the individuals at hand.

In this case, SFA made it a goal to continually step up to the plate and hit it out of the park. MN, we're proud to say we've conquered a year of consistency and presence within the community! Our vision to continually diversify the community will be--
cannot be through only our secrets but yours as well. With much respect, may the new year bring you health and wellness, happiness and joy, and most importantly, wisdom to move forward in your everyday life.